Things might be going great. More donors and more donations are a strong indicator, but they don’t help you measure the sustainability of your success. The Software Industry learned from that same mistake during the “dot.com era”. The practice of tracking real-time key metrics like acquisition and retention rates, plus the lifetime value of their customers is now commonplace.
As a fundraiser, tracking these same metrics every week is now available to you as a free service. With these vital metrics at your fingertips, you will be able to course correct to ensure your organization is on track to achieve your goals and repeat your success year after year.
GivingTrak is a FREE dashboard tool that updates weekly. Available to any nonprofit organization or higher education institution. Best of all, it pulls data directly from your existing donor base so there is no need for data migration, switching systems, or expensive setup.